CASE OVERVIEW
The Petronas Twin Towers, a Malaysian architectural marvel, are a must-visit attraction for tourists. A local souvenir store located within the shopping complex of these towers sought a novel approach to merchandising. They aimed to offer tourists and local shoppers a unique keepsake, one that embodied the grandeur of the Petronas Twin Towers. They decided to join forces with us at Ultimate Brix to create a custom block model of the Towers.
INVOLVEMENT
- Custom Design
- Instructions
- 3D Build
- Custom Graphics & Parts
THE SITUATION AND BUSINESS CHALLENGES
The souvenir store, amid the hustle and bustle of the Petronas Twin Towers’ shopping complex, faced stiff competition. Their challenge was to stand out among myriad stores and to offer merchandise that captured the essence of the iconic Towers. Traditional souvenirs like postcards, keychains, and t-shirts, while popular, didn’t offer the unique and immersive experience the store was seeking. Our Custom Blocks product, with its distinctive blend of fun, education, and hands-on engagement, was an ideal fit.
OUR APPROACH
At Ultimate Brix, we see this project as a challenge to showcase the magnificence of the Twin Towers in miniature form. Our experienced design team has meticulously drawn up a blueprint that captures every detail of the unique architecture of the Twin Towers. From the construction process to the finished model, we ensure that every step of the experience is special. We offer beautifully buildable brick models in our souvenir shop that not only allow customers to appreciate the grandeur of the Twin Towers, but also provide them with a special experience.
THE RESULTS
It provides a unique hands-on experience that allows customers to connect with the iconic Twin Towers in a personalized way. The souvenir shop said that due to the unique attraction of the building blocks, sales and customer satisfaction have significantly increased. They have also started their next collaboration with Ultimate Brix.
