CASE OVERVIEW
Perched atop Red Hill, the Potala Palace dominates the skyline of Lhasa, Tibet. It’s a marvel of Tibetan architecture, symbolizing Tibetan Buddhism’s significant influence.A local travel agent, recognizing the palace’s appeal, sought to take advantage of this by developing an eye-catching display within their store. They reached out to us, Ultimate Brix, proposing the idea of a buildable Potala Palace replica that would engage and impress clients and in Tibet.
INVOLVEMENT
- Custom Design
- Instructions
- 3D Build
- Custom Graphics & Parts
THE SITUATION AND BUSINESS CHALLENGES
Despite a wide array of travel packages, the travel agent faced the challenge of effectively capturing the essence of the destinations, specifically Tibet. Brochures and pictures can only partially convey the genuine allure and mystique of a place like the Potala Palace. They needed a solution that would not only attract potential customers but also create a tangible connection to their future journey. Our Custom Blocks product provided the answer to this unique challenge.
OUR APPROACH
Our team at Ultimate Brix thrives on turning such unique visions into reality. We engaged our talented designers to meticulously design a buildable version of the Potala Palace, capturing the complex details of the original architecture. The goal was to create a model that mirrored the grandeur of the palace, making it a centrepiece in the travel agency’s store. Each block was crafted to interconnect seamlessly, allowing for a rewarding building experience. The final product was accompanied by a comprehensive manual to guide the agency’s team through the building process.
THE RESULTS
The introduction of the Potala Palace Custom Blocks display in the travel agency’s store was a resounding success. The replica, standing as a monument within the store, captivated potential customers, driving interest and conversation. The tangible connection that the model created between clients and their prospective journey led to an increase in bookings for the Tibetan travel packages. The agency experienced enhanced customer interaction, favorable responses, and a significant increase in inquiries and sales. Our collaboration enabled them to rethink how they connect with clients, providing a tangible preview of the adventures awaiting them in Tibet.
